Selected Work
Case Studies
Enterprise-scale engagements spanning AI design, B2B2C e-commerce, fintech product strategy, and sales enablement transformation.
Designing with AI for Enterprise Sales
A Service-AI framework that gave 1,800 sales professionals their time back and projected $10–15M in incremental revenue.
9.5/10
Satisfaction
85K+ hrs
Annual savings
$10–15M
Rev. uplift
Revamp of Internal AI Tool
How a data-driven redesign turned Docusign's internal AI tool from an abandoned utility into a platform people evangelized.
Role: Lead Experience Designer
Enterprise E-Commerce Strategy
Unifying a fragmented B2B2C partner experience across Cisco's global commerce ecosystem.
Role: UX Architect & Strategist
Lifestyle Furniture Store Overhaul
An omni-channel eCommerce experience strategy to drive growth toward a $16.5B revenue target.
Role: Experience Consultant & Design Lead
Archive
Earlier engagements, for design practice evolution and reference.
Product Rediscovery Strategy
Turning a hidden feature set into a clear premium value proposition to drive upgrade conversion and revenue growth.
Sales Enablement Transformation
Redesigning the digital sales experience so financial advisors could focus on the work only they can do.